A few months ago, I wrote an article expressing my displeasure with American Airlines‘ hideous online presence. I also spent some time mocking up a redesigned version of their website. To my surprise, a user experience designer at AA.com emailed me an amazing response describing some of the design problems faced in large corporations. You should read my original article here and the response from Mr. X here.
AA searched their exchange database for the text I posted, found the guy, and fired Mr. X on the spot. From what I have learned, they also threatened him with legal action if he spoke to me again. Apparently he broke his non-disclosure agreement by discussing the design process at AA.
When I first learned about this, I was horrified. Mr. X is actually a good UX designer, and his email had me thinking there was hope for American Airlines. The guy clearly cared about his work and about the user experience at the company as a whole. But AA fired Mr. X because he cared. They fired him because he cared enough to reach out to a dissatisfied customer and help clear the company’s name in the best way he could.
Dustin Curtis : “The incompetence of American Airlines & the fate of Mr. X.”