[…] It was later established that he had created at least 70 “sock puppet” accounts on Facebook, and at least 20 websites devoted to Luka Magnotta. His Google carpetbombing helped his name show up when people searched for famous, or infamous, names.
“He was trying to troll people to get famous,” says Moovan about Magnotta. “Bottom line.”
It wasn’t working, so Magnotta took a different approach.
“There’s this unwritten rule of the Internet,” says Vaccumer Kitten Killer groupmember Green. “It’s called rule zero. And it’s you don’t mess with cats.”
Not unless, that is, you want attention.
So Magnotta made 1 boy 2 kittens and posted it on December 21st, 2010.
“What better way to get famous,” adds Moovan. “Than to fuck with cats?”
Rolling Stone, Bill Jensen: “How Online Animal Rights Activists Helped Catch Luka Magnotta.”