Journal de bord

apple

iWatched

Ipod Nano 2011

Apple Watch 2014

When it comes down to it, maybe the biggest problem with this announcement was the disconnect between how excited and proud of itself Apple was, and how important the watch really is(n’t). And, for once, the enthusiast press is less guilty of overhyping the keynote than Apple itself.

The original iPhone’s presentation was revelatory: for every single functionality Steve Jobs demoed, the overwhelming sentiment was inevitably “OH MY GOD HOW DID NO ONE DO THIS BEFORE.” The iPad’s introduction didn’t feel quite as spectacular because of how obvious it all was — a bigger iPhone — until the device justified its usefulness by running iWork.

But the Apple Watch is not revelatory (it does more or less what its competitors do). It’s not obvious in its simplicity, either (the home screen is… disconcerting, and the most noticeable “innovation” — communicating with taps, drawings, heart beats — looks more than a little gimmicky, even if I can see the value). And it’s not any more useful than the naysayers thought it would be.

Garoo : “iWatched”.

Je suis la même longueur d’onde. En outre, cette montre ressemble trop à une montre, pas des plus élégantes d’ailleurs… et la métaphore du bouton-remontoir, bof, bof. Je ne suis visiblement pas du tout dans la cible, je ne vois absolument aucune utilité personnelle à ce périphérique de iPhone (outre celle de donner l’heure à son poignet). Je suis d’autant plus sceptique.

Apple Store, échec annoncé

[…] The way Jobs sees it, the stores look to be a sure thing. But even if they attain a measure of success, few outsiders think new stores, no matter how well-conceived, will get Apple back on the hot-growth path. Jobs’s focus on selling just a few consumer Macs has helped boost profits, but it is keeping Apple from exploring potential new markets. And his perfectionist attention to aesthetics has resulted in beautiful but pricey products with limited appeal outside the faithful: Apple’s market share is a measly 2.8%. “Apple’s problem is it still believes the way to grow is serving caviar in a world that seems pretty content with cheese and crackers,” gripes former Chief Financial Officer Joseph Graziano.

Rather than unveil a Velveeta Mac, Jobs thinks he can do a better job than experienced retailers at moving the beluga. Problem is, the numbers don’t add up. Given the decision to set up shop in high-rent districts in Manhattan, Boston, Chicago, and Jobs’s hometown of Palo Alto, Calif., the leases for Apple’s stores could cost $1.2 million a year each, says David A. Goldstein, president of researcher Channel Marketing Corp. Since PC retailing gross margins are normally 10% or less, Apple would have to sell $12 million a year per store to pay for the space. Gateway does about $8 million annually at each of its Country Stores. Then there’s the cost of construction, hiring experienced staff. “I give them two years before they’re turning out the lights on a very painful and expensive mistake,” says Goldstein.

Business Week, Cliff Edwards, may 2001: “Sorry, Steve: Here’s Why Apple Stores Won’t Work.

One More Thing

Venus, le yacht posthume de Steve Jobs, a été présenté hier aux Pays-Bas :

(À 0:24, vous pouvez remarquer les 7 iMac de la passerelle.)

GCaptain, Mike Shuller : “Steve Jobs’ Superyacht Looks Like it Was Designed by Steve Jobs”.

Onemorething.nl : “Jacht Steve Jobs te water in Aalsmeer”.

Apple I

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Woz, Steve et l’Apple I, 1976.

Prix $ 666.66. “APPLE COMPUTER….AVAILABLE AT BYTE SHOP”.

Sad Mac

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Adieu Steve

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Apple a détruit le business

  1. Apple sort Safari 5 avec la fonction Lecteur
  2. C’est une catastrophe, Apple a détruit le “business model” des éditeurs. C’est une bombe nucléaire lâchée sur l’industrie du Web.
  3. C’est tellement bien pour l’utilisateur que Firefox et même Chrome vont copier ça un jour ou l’autre.
  4. C’est injuste par ce que même les crétins qui ne savent pas installer d’extension auront accès à cette fonction.
  5. Apple démontre encore une fois son arrogance.
  6. C’est sûr, Apple veut détruire Google.
  7. Il doit y avoir une enquête publique sur les agissements d’Apple en la matière.
  8. Le plan secret, c’est que c’est une manœuvre d’Apple pour que les éditeurs soient financièrement dépendants de l’iPhone et de iPad.
  9. Je boycotte les produits Apple parce que mon blogue bourré de pub ne me permettra plus de vivre.

Incroyable ? Trop gros ? Non, il y a des gens pour penser ça : “Safari Reader: Apple’s Weapon of Mass Destruction”.

Citation du jour

New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

Steve Jobs. April, 2010.

AppleStore chez toi…

If you want to re-model your home in the style of an Apple store, here are links to the suppliers of the actual items they use.